We see what
you did there.

You got sent a pitch, deleted everything after the slash, and came to see what everyone else got. Fair enough. We'd have tried it too.

The part where we say no

There's no index back here.

Every pitch sitting on this subdomain was written for one company and sent to one person. They carry that company's numbers, the gaps we found in their account, the competitors we'd go after, and what we'd charge to do it.

None of that is ours to leave lying around, including the one we wrote for you. That's the entire reason your link didn't come with a menu attached to it.

What we can show you: exactly how one of these gets built, start to finish. If you want to judge the work, judge the process.

How a pitch gets made

Five steps, and none of them start with last month's deck.

This is the actual order of work behind the link you were sent. Steps one, two, four and five happen on every pitch. Step three only happens when there's an account to get into. Scroll it, or jump around.

First

We read the brand before anything else

Nobody touches a slide yet. We go through what's actually being sold, who's actually buying it, how the site and the ads talk today, and where the positioning is doing you favours or quietly costing you money.

Then

We look at who you're losing to

A real competitor analysis. Who is taking the demand you want, what they're running, what they're saying, where they're spending and what they're charging. That is the whole difference between a recommendation and a guess.

If you let us in

We go inside the account itself

When we've been given account access and it's a paid audit, this is where the week goes. Senior people, the ones who have actually run this kind of spend, go through each account line by line. At the end of that week, the best of what they found is consolidated into a single summary. Not a screenshot dump. A point of view.

Paid audits · about a week · senior team
Before a single slide

The argument gets written first

The pre-draft is plain sentences. Where the money is leaking, what we'd change in week one, what we'd leave alone, and what the next ninety days actually look like. If it can't survive being written that way, it doesn't earn a slide.

Last

Only then does it become a deck

The final draft goes through an LLM to be turned into something presentable, and we're not going to pretend otherwise. The thinking, the numbers and the calls are ours. The formatting is just the fastest part of the job.

Then it gets sent to one person, at one company, with nothing else attached to it. Which is roughly how you ended up on this page.

Why there's nothing to browse

Every pitch here was drafted from scratch.

A templated pitch
  • The same deck with a new logo dropped on slide one
  • Industry benchmarks that could belong to anyone
  • A scope written before anybody opened the account
  • Case studies bolted on to fill the gap
What sat behind your link
  • Written one company at a time, in order, from step one
  • Numbers pulled from the account, not a benchmark blog
  • A scope that came after the audit, because of the audit
  • Recommendations we'd have to defend in a room with you

There is no master template we pour a client name into, which is also why there's no library sitting at this URL. A pitch that only makes sense for one company isn't much use to anyone else anyway.

Still here?

Then let us write one with your name on it.

Tell us the brand and the channels, and we'll tell you what we'd need to see. If it's a paid audit with account access, you get the senior team and the week that comes with it.

Ask for a pitch → See what we do